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Reverse review bomb? AC: Unity draws praise for Notre Dame preservation

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The famous cathedral lives on in interactive digital form.

At this point, we’re actually a little tired of stories about “review bombing,” where various put-upon groups of gamers gather together to leave a flood a negative user reviews, often for issues that have nothing to do with the game itself. But this week’s flood of positive reviews for Ubisoft’s Assassin’s Creed Unity on Steam is a different (and much rarer) story altogether.

The impetus for this reverse review-bomb (Review rocket? Review scaffolding? Review hug?) came earlier this week after the tragic fire in Paris’ Notre Dame cathedral. On Wednesday, Ubisoft announced it would be donating €500,000 to help rebuild the cathedral that’s recreated as a central landmark in Assassin’s Creed Unity. On top of that, the company is giving away free copies of the game on its UPlay platform through April 25 as a way to encourage further donations and in order “to give everyone the chance to experience the majesty and beauty of Notre-Dame the best way we know how.”

“When we created Assassin’s Creed Unity, we developed an even closer connection with this incredible city and its landmarks,” the company wrote this week. “One of the most notable elements of the game was the extraordinary recreation of Notre-Dame… We hope, with this small gesture, we can provide everyone an opportunity to appreciate our virtual homage to this monumental piece of architecture.”

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