Now you’re playing with power… portable power! [credit:
Andrew Cunningham ]
Thirty years ago this week, Nintendo released the Game Boy, its first handheld video game console. Excited Japanese customers snatched up the innovative monochrome handheld by the thousands, which retailed for 12,500 yen (about $94 at 1989 rates) at launch—a small price to pay for what seemed to be an NES in your pocket. Nintendo initially offered four games for the new Game Boy: Super Mario Land, Baseball, Alleyway, and Yakuman (a mahjong game), but the number of available titles quickly grew into the hundreds.
Later that year, the Game Boy hit the US at $89.99 with a secret weapon—Tetris as its pack-in game. Selling over a million units during the first Christmas season, the Game Boy proved equally successful in the US, and that success was by no means short-lived: to date, Nintendo has sold 118.69 million units of the original Game Boy line (not including Game Boy Advance) worldwide, making it the longest running dynasty in the video game business. So in honor of the Game Boy’s twentieth (Editor’s note: now thirtieth!) anniversary, we give you six reasons why the Game Boy dominated the handheld video game market during most of its astounding multi-decade run.
It’s common pop-marketing knowledge these days that every new hardware platform needs a “killer app” to truly succeed. In the Game Boy’s case, Tetris filled that role perfectly.